- CDP's Under The Microscope
Research Brief, Jack Loechner - Friday, December 21, 2018
Marketer interest in CDPs continues to accelerate. In the first half ...
- Parents Shop Early As Walmart Undercuts Target On Back-To-School Prices
Marketing Daily, Sarah Mahoney - Tuesday, July 15, 2025
Consumers are cutting school budgets, shopping earlier, and flocking to discount retail ...
- Stronger AI, CTV Focus Expected For Second-Half 2025, Study Finds
Television News Daily, Wayne Friedman - Wednesday, July 16, 2025
In a new study from Mediaocean, 72% of media and marketing exe ...
- Bread And Circuses: A Return To The Roman Empire?
Media Insider, Gord Hotchkiss - Tuesday, July 15, 2025
With our addiction to entertainment, we are cutting ties to reality a ...
- xAI Announces Grok Chatbot Products For US Government
MediaDailyNews, Colin Kirkland - Monday, July 14, 2025
"Grok for Government" aims to shape xAI's commercial products such as Gr ...
- Poll: Women Are Sounding The Alarm On The Economy
MAD, Steve McClellan - Monday, July 14, 2025
According to Harris Poll/The Guardian research, 83% of women are concerned abo ...
- The American Dream 2.0
Red, White & Blog, Joe Mandese - Monday, July 14, 2025
As part of its ongoing research into the "New America," Ipsos h ...
- Back-To-School Spending Will Be Soft, Parents Are Playing Hardball
Marketing Daily, Sarah Mahoney - Thursday, July 10, 2025
Deloitte predicts a spend of $570 per child, as families deploy ...
- Google Scrapes Profit From Heavy Use Of Hidden Search Terms
MediaDailyNews, Laurie Sullivan - Wednesday, July 9, 2025
Google scrapes profit from advertisers through heavy use of hidden search term ...
- Streaming Q1: Third-Party Streaming Distributors Gaining Strength
Advanced TV Insider, Wayne Friedman - Wednesday, July 9, 2025
Gross subscriber additions rose to 52 million in Q1 2025 - ...
- 'Made In America' Increasingly Under Fire Due To Costs
Marketing Daily - Top of the News, Tanya Gazdik - Sunday, July 6, 2025
Choosing between low-priced or American-made products, 39% of shoppers mostly value affordabilit ...
- Netflix Tops 'Must-Keep TV' List Again
Television News Daily, Wayne Friedman - Thursday, July 3, 2025
Netflix was on top of the leaderboard for the sixth year ...
- Cost Of Invisible Media Grows Despite Concerns
Performance Marketing Insider, Laurie Sullivan - Wednesday, July 2, 2025
Amplified's study puts a price on media investments that fail to effective ...
- Trend-Followers, Not Trend-Setters
Planning & Buying Insider, J. Walker Smith - Wednesday, July 2, 2025
Marketing struggles when it tries to be a trend-setter. We can se ...
- Trump Pulls Lawsuit Against Iowa Pollster J. Ann Selzer
Publishers Daily, Ray Schultz - Monday, June 30, 2025
Selzer reported a poll in the "Des Moines Register" that showed Dona ...
- AMC Theaters: Commercials In Theaters OK - Or Not?
TV Watch, Wayne Friedman - Tuesday, July 1, 2025
In-theatre advertising, according to long-held research, has been a plus for marketer ...
- Women Drivers Report Encountering Road Rage
Drive Time, Tanya Gazdik - Monday, June 30, 2025
The research data was released to coincide with International Women Drivers' D ...
- SMBs Ho-Hum On AI Vs. Automation
MediaDailyNews, Laurie Sullivan - Monday, June 30, 2025
AI is being hyped as the magic tool to give SMBs ...
- Google's New Type Of Ad Auction, Reason Clean Fusion Power Is Needed
Performance Marketing Insider, Laurie Sullivan - Monday, June 30, 2025
A paper published by Google Research and the University of Chicago outlin ...
- Viewers Multitask, Watch Average Of 24 Hours Of TV Every Week: Study
Television News Daily, Wayne Friedman - Friday, June 27, 2025
Research shows U.S. viewers watch an average of 24 hours of ...
- Complex Questions Produce More CO2 From Chatbots, Study Finds
MediaDailyNews, Laurie Sullivan - Friday, June 20, 2025
The more an AI model thinks, the more carbon it emits, ...
- Nearly 30% Of Viewers Don't 'Generally' Watch TV On Average Day: Survey
Advanced TV Insider, Wayne Friedman - Wednesday, June 18, 2025
About 41% of those who don't "generally" watch TV on an avera ...
- Google Explains, Expands Gemini Models
MediaDailyNews, Laurie Sullivan - Tuesday, June 17, 2025
Google has added general availability for 2.5 Flash and Pro and ...
- The Gilded Chill: Luxury Shoppers Hit Pause
Retail Insider, Sarah Mahoney - Wednesday, June 18, 2025
New research from Saks shows financial security is trumping fashion, and ev ...
- Travel Trend Study: Wary Consumers Still Booking Trips
Marketing Daily, Danielle Oster - Thursday, June 12, 2025
While 33% of consumers cite financial strain as a barrier to trave ...
- GAI Revenue And Performance Modeled By New Street Research
Performance Marketing Insider, Laurie Sullivan - Friday, June 13, 2025
How much will generative AI-based ads, creative, and tools increase revenue f ...
- Taboola Creates White-Box Type GAI Engine - Will It Learn?
Performance Marketing Insider, Laurie Sullivan - Thursday, June 12, 2025
Gannett became the first publisher on Wednesday to use Taboola's DeepDive generati ...
- What Partisans Chew On: The News Sources Favored By Republicans And Democrats
Publishing Insider, Ray Schultz - Tuesday, June 10, 2025
There is some crossover--adherents to both parties watch the major news network ...
- Dividing WBD In Two? Not Entirely, Analyst Says
Television News Daily, Wayne Friedman - Tuesday, June 10, 2025
The proposed live, linear cable TV networks group WBD Global Networks wi ...
- Apple AI Mobile Referral Traffic Could Shake Google To Its Core
MediaDailyNews, Laurie Sullivan - Friday, June 6, 2025
Apple hosts its Worldwide Developers Conference next week. For advertisers this mea ...
