- As Trump Again Threatens Tariffs, J&J Leads Big Pharma In Collective Shrug
Marketing Daily - Top of the News, Les Luchter - Wednesday, July 16, 2025
J&J cut its projection of 2025 tariff costs in half -- fr ...
- NextMed Ran Ads With Misleading Prices, Fake Ozempic Testimonials, FTC Charges
MediaDailyNews, Wendy Davis - Monday, July 14, 2025
The telemedicine company NextMed allegedly ran phony video ads on Facebook a ...
- How Pharma Can Navigate The Multiverse Like A Consumer Brand
Marketing Insider, Jami Rogers - Monday, July 14, 2025
It's not about being everywhere at once, but being strategically present whe ...
- Novartis Leverages Sports Sponsorships
Pharma & Health Insider, Les Luchter - Thursday, July 10, 2025
Besides the NFL, the pharma company has a deal with PlayersTV, ...
- The 16-Year-Old Tackling Rare Diseases, Like His Own
Pharma & Health Insider, Les Luchter - Friday, June 27, 2025
Teenage wunderkind Khartik Uppalapati founded advocacy nonprofit RareGen Youth Network, and for-prof ...
- Novo Nordisk, Hims & Hers Deal Ends
Marketing Daily - Top of the News, Tanya Gazdik - Wednesday, June 25, 2025
The pharma company had offered Wegovy through several telehealth companies such ...
- Who Plays Pickleball Better When She Has Her Period?
Marketing Daily, Les Luchter - Friday, June 20, 2025
Perhaps the sports' top-ranked player, Anna Leigh Waters, named ambassador for Kimberly-Clark ...
- How Healthcare Brands Can Improve Positive Brand Perception
Pharma & Health Insider, Les Luchter - Thursday, June 19, 2025
"It's' really time for brands to think differently about the value th ...
- Pharma, Outdoor, Other Awards Presented At Cannes
MAD, Steve McClellan - Monday, June 16, 2025
During the first awards ceremony at Cannes, awards were also bestowed f ...
- Insulet Boosts Its Diabetes Device Via Comical Campaign -- And A Comic Book
Marketing Daily, Les Luchter - Wednesday, June 11, 2025
The company teamed with Marvel for a stigma-busting comic book starring ...
- How To Get Beyond The 'Wallpaper' Of Pharma's Look-Alike Ads
Pharma & Health Insider, Les Luchter - Thursday, June 12, 2025
Top execs at Moon Rabbit agency discuss the symptoms of IPAS: ineffecti ...
- Patients With Rare Kidney Disease Get Their Own Song Via Rihanna's Producer
Marketing Daily, Les Luchter - Tuesday, June 10, 2025
It's all part of an awareness campaign for FSGS by Travere Therapeut ...
- 'Ms. Represented' Busy Philipps Educates Women On ADHD Symptoms
Marketing Daily, Les Luchter - Friday, May 30, 2025
Women frequently have more easily overlooked symptoms of ADHD, leading many ...
- Ostro: Aye To AI For Pharma Marketing, Nay To AI For Pharma Journalism
Pharma & Health Insider, Les Luchter - Thursday, May 29, 2025
How one AI vendor helps healthcare companies "amplify their brand messaging f ...
- Marketers Brace For Leaner Budgets Amid Economic Uncertainty: Nielsen
Research Intelligencer, Robert Williams - Thursday, May 29, 2025
Retail brands are moving aggressively toward digital channels, while tech and finan ...
- Pharma Company Otsuka Champions Family Caregivers
Marketing Daily, Les Luchter - Tuesday, May 27, 2025
Latest effort for the company, whose Rexulti treats dementia, is a P ...
- From 'Beaver' To 'Vulva,' PH-D's Marketing Stresses Lady Parts Words
Marketing Daily, Les Luchter - Friday, May 23, 2025
If women get comfortable with saying the words, "we can be bett ...
- Epilepsy Drug Ad Grounds Message In 'Emotional Truth'
Marketing Daily, Les Luchter - Wednesday, May 21, 2025
The goal is reducing the number of seizures, not eliminating them altogethe ...
- DIY Gynecology: Teal Launches At-Home Screening Device For Cervical Cancer
Pharma & Health Insider, Les Luchter - Thursday, May 22, 2025
The Teal Wand will be available online to California women next mont ...
- How This Novartis Director Is Leading With Purpose
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, May 22, 2025
What drives someone to pivot in their career - especially when thin ...
- GSK Funds Lifetime Original Movie On Meningitis B
Marketing Daily, Les Luchter - Monday, May 19, 2025
"Pretty Hurts" is the second Lifetime movie GSK funded to teach mo ...
- CSL Behring's First-Ever Commercial Takes On Rare Disease, PI
Marketing Daily, Les Luchter - Thursday, May 15, 2025
Spot focuses on a PI sufferer in a supermarket, showing how norm ...
- What Is Lilly 'Seeking'? Hint: Human Resources Are Key
Pharma & Health Insider, Les Luchter - Friday, May 16, 2025
"I want the brand to be part of life conversation, not ju ...
- Allegra Teams With Indy 500 Driver, Pit Crew On 'No Brainer' Campaign
Marketing Daily, Les Luchter - Tuesday, May 13, 2025
Allegra's logo will be visible on star driver Marcus Ericsson's car, unifo ...
- OMD Expands Boehringer Ingelheim Remit
MAD, Steve McClellan - Monday, May 12, 2025
The agency's new contract expands the agency's media account in the U. ...
- Despite Hepatitis B Apathy, Dynavax Delivers Strong Vaccine Revenue
Marketing Daily, Les Luchter - Wednesday, May 7, 2025
Notes on apathy: A recent Harris Poll showed 54% of Americans a ...
- Sooner State Flu Shot Campaign Comes Later -- But Hits The Mark
Pharma & Health Insider, Les Luchter - Thursday, May 8, 2025
Oklahoma's "Skip the Flu, Not the Fun," a late-season ad campaign, ...
- Dexcom Seeks College Athletes With Diabetes For Its NIL Program
Marketing Daily, Les Luchter - Tuesday, May 6, 2025
These athletes will receive free glucose monitors as well as mentoring fr ...
- Rite Aid Preps For More Closures As Second Bankruptcy Unfolds
Marketing Daily - Top of the News, Sarah Mahoney - Tuesday, May 6, 2025
The battered chain is seeking a buyer and plans to keep ma ...
- Report: Healthcare Marketers Should Be 'Authentic,' Use CTV
Marketing Daily, Les Luchter - Monday, May 5, 2025
"Product/service ads should include evidence-based information along with real-life patient testimonials," accordi ...
