- Amazon Personalized Journeys, Curated Wardrobes, Real-Time Costs
Performance Marketing Insider, Laurie Sullivan - Friday, July 18, 2025
As long as consumers are willing to share personal information with ...
- OpenAI Follows Perplexity Into AI-Based Web Browsing
MediaDailyNews, Laurie Sullivan - Thursday, July 10, 2025
OpenAI reportedly will soon release an AI-powered web browser, separately challenging Goog ...
- AI Agents Become Data Gatekeepers
MediaDailyNews, Laurie Sullivan - Thursday, July 10, 2025
Gartner predicts that by 2027, 85% of customer data will come throu ...
- Google, Microsoft Push Changes To Support Publishers
MediaDailyNews, Laurie Sullivan - Tuesday, July 8, 2025
Google and Microsoft have made significant changes in the ways they cou ...
- Microsoft Advertising Discerns Word Choice, Syntax
MediaDailyNews, Laurie Sullivan - Tuesday, July 8, 2025
Since Navah Hopkins joined Microsoft Advertising as Ads Liaison, she has be ...
- Performance CTV And Digital Ad Gaps Filled By Out-Of-Home: Kantar
MediaDailyNews, Laurie Sullivan - Monday, July 7, 2025
A five-year collaboration between Clear Channel Outdoor and Kantar shows how out-of-ho ...
- Google Pressured By Publishers To Find AI Overviews Opt-Out
MediaDailyNews, Laurie Sullivan - Sunday, July 6, 2025
Google is being pressured by a group of independent publishers in t ...
- ChatGPT Traffic Referrals To Publishers Rising
Performance Marketing Insider, Laurie Sullivan - Thursday, July 3, 2025
ChatGPT continues to push referral traffic to news publisher sites, but n ...
- Cloudflare Confronts AI Content Scrapers With '402' Pay Code
MediaDailyNews, Laurie Sullivan - Tuesday, July 1, 2025
The permission and payment model marks a significant shift with major implicatio ...
- How Gannett LocaliQ Took AI Voice Agent Conversational
Performance Marketing Insider, Laurie Sullivan - Tuesday, June 24, 2025
LocaliQ GM Bill Scanlon believes AI-driven customer engagement is the future ...
- Auto-Focus: Hearst's Bring A Trailer Drives Collectible 'Car' Passion
MAD, Fern Siegel - Tuesday, June 17, 2025
PMG's creative centers on the emotional thrill owners get behind the wh ...
- Amazon To Show Cannes How AI-Driven Campaigns Get Relevant
MediaDailyNews, Laurie Sullivan - Thursday, June 12, 2025
At Cannes next week, Amazon Web Services will demonstrate to brands, agenci ...
- Taboola Creates White-Box Type GAI Engine - Will It Learn?
Performance Marketing Insider, Laurie Sullivan - Thursday, June 12, 2025
Gannett became the first publisher on Wednesday to use Taboola's DeepDive generati ...
- Apple AI Mobile Referral Traffic Could Shake Google To Its Core
MediaDailyNews, Laurie Sullivan - Friday, June 6, 2025
Apple hosts its Worldwide Developers Conference next week. For advertisers this mea ...
- IAB Tech Lab Working On 'Fair Value' Compensation AI Framework
MediaDailyNews, Laurie Sullivan - Wednesday, June 4, 2025
The fair exchange protocol will help brands manage how their information ...
- Ad Serving, Personalized Visits: Where AI Will Take Advertisers
MediaDailyNews, Laurie Sullivan - Friday, May 23, 2025
Google DeepMind this week announced VEO 3 AI Video Generation, which allo ...
- Google Slammed By News/Media Alliance
MediaDailyNews, Laurie Sullivan - Friday, May 23, 2025
One SEO change from Google has cost a coupon site publisher "te ...
- Amazon Focuses On Performance Tools For Publishers
MediaDailyNews, Laurie Sullivan - Wednesday, May 21, 2025
Amazon Publisher Services has stepped up its focus on performance-based tools f ...
- Search Traffic Down 10%: What's Happening And Where It's Going
Performance Marketing Insider, Laurie Sullivan - Thursday, May 8, 2025
Brands are competing for attention across fragmented landscapes, and those focused ...
- Google Proposes Remedies After DOJ Asks For Sell-offs
MediaDailyNews, Laurie Sullivan - Tuesday, May 6, 2025
Google outlined its own remedies after the DOJ asked a judge ...
- Taboola's Samsung Partnership Expands To More Devices Globally
MediaDailyNews, Laurie Sullivan - Wednesday, April 30, 2025
The multiyear agreement brings Taboola's News technology to more Samsung mobile devic ...
- How Google Controlled Publishers, Bid Impressions, Ad Serving
MediaDailyNews, Laurie Sullivan - Friday, April 18, 2025
Index Exchange President and CEO Andrew Casale described testifying in the D ...
- Google Ruled A Monopoly, How It Could Affect Ad Tech
MediaDailyNews, Laurie Sullivan - Thursday, April 17, 2025
Industry execs were not surprised at U.S. District Court Judge Leonie Brinkema ...
- Google's Monopoly Unpacked
Performance Marketing Insider, Laurie Sullivan - Friday, April 18, 2025
Gartner Distinguished VP Analyst Andrew Frank wrote to MediaPost that "many peop ...
- IAB: AI 'Transformative,' Helps Drive Quarter Trillion In Ad Spend
MediaDailyNews, Laurie Sullivan - Thursday, April 17, 2025
Digital ad revenue grew nearly 15% to $259 billion in 2024, accordi ...
- AAM Releases 'Ethical' AI Standards: Transparency, Accountability, Oversight
MediaDailyNews, Laurie Sullivan - Tuesday, April 15, 2025
AAM working groups formed last year have been instrumental in providing feedba ...
- Google Stops 5.1B Bad Ads From Serving Up In 2024
MediaDailyNews, Laurie Sullivan - Wednesday, April 16, 2025
AI has been crucial in helping Google enforce policies and prevent b ...
- Product Content Citations Dominate AI Search - Where Do Others Fall In Line?
Performance Marketing Insider, Laurie Sullivan - Tuesday, April 15, 2025
Citations lacking in AI search results have become a major concern f ...
- Spotify Opens Programmatic Buys Via Google, Magnite
MediaDailyNews, Laurie Sullivan - Thursday, April 3, 2025
Spotify expanded its programmatic ad partnerships with Google and Magnite aimed ...
- Microsoft Calls Out 'Shadow AI,' Offers Ways To Protect Data
MediaDailyNews, Laurie Sullivan - Thursday, March 27, 2025
A series of steps Microsoft introduced aims to help security teams with ...
