As the retailer battles back from C-suite chaos, it hopes Ellie Kemper's comedic touch will win back bargain-hunting loyalists.

The furniture retailer hopes the social media push will help it attract higher-income shoppers.

CMO Craig Brommers shares the brand's shifting media strategy and why older customers are sticking around longer than expected.

As beauty and grocery sales slip, new research from Coresight shows essentials taking the lead, and consumers getting more cautious.

New research from Saks shows financial security is trumping fashion, and even the biggest brands are feeling it.

As competition heats up, the retailer leans into joy - not pressure - with a full-funnel rethink

Nom Nom's new campaign targets a fretful audience of dog owners worried about their pets' mental health.

The soulful R&B star is stepping in as Kay's "chief love officer," while the struggling jeweler tries to rebrand for a new generation.

Kara Howard on targeting the 40+ woman, blending emotion with accountability, and returning to broadcast for the first time in decades.