Deloitte predicts a spend of $570 per child, as families deploy a new kind of surgical frugality. Read the full story by Sarah Mahoney

The National Confectioners Association warned that the use of natural colors could drive up prices. Read the full story by Tanya Gazdik

WPP's stock tumbled in intraday trading Wednesday morning after the agency holding company reported "tougher macro" conditions and "weaker new business conditions" in its first-half update to investors. Read the full story by Joe Mandese

it's not unreasonable to think that Philip Jansen knew from the start of his WPP board tenure that Rose-a tech expert and turnaround specialist (in Jansen's own field of expertise) … Read the full story by Richard Whitman

Yaccarino announced her departure from X less than two years after becoming the company's chief executive. In a post on X, Yaccarino highlights her responsibilities at the company, including "protecting … Read the full story by Colin Kirkland

Zohran Mamdani's win in the NYC mayoral primary set a new paradigm in political campaigning: niche, cool and not typically political. Read the full story by Barbara Lippert

Aiming to revive its claims against Omnicom Group, Compass Marketing filed an amended complaint against the ad agency holding company on Tuesday. Read the full story by Wendy Davis

The brand partnered with Breakthrough T1D, formerly JDRF, a diabetes research organization, to create the doll. Read the full story by Tanya Gazdik

The General Insurance company is following its Gen Z audience into Fortnite with a branded racing map launching within an existing streamer-backed world called "The Glitch." Read the full story by Colin Kirkland

The OOH campaign is placed near tech offices, creating a compare/contrast with digital. Read the full story by Fern Siegel

A new law in Texas threatens to transform social media platforms into "overzealous censors," the tech industry funded group Chamber of Progress told a federal appellate court. Read the full story by Wendy Davis

The new rules follow Cannes Lions investigation into a Grand Prix winning campaign at this year's Festival of Creativity for appliance maker Consul by Brazilian agency DM9 (part of DDB). … Read the full story by Steve McClellan

To drive in-store purchases during the back-to-school shopping push, American Eagle has partnered with Snapchat, utilizing the social-media platform's interactive map to promote its brick-and-mortar locations. Read the full story by Colin Kirkland

OpenAI reportedly will soon release an AI-powered web browser, separately challenging Google and Microsoft. Read the full story by Laurie Sullivan

The U.S. joint industry committee says this measurement assessment means each provider - Comscore, iSpot, and VideoAmp - "can support the current demands of a multi-currency ecosystem, adding that "this … Read the full story by Wayne Friedman

A grade of 45 might not seem gold star-worthy by old school human standards, but that's how Grok chose to illustrate this column when I interviewed it about rumors that … Read the full story by Joe Mandese

Forty-three years ago, Chrissie Hynde wrote the finest metaphor I have ever heard for the way the news media invades our homes. Read the full story by Adam Buckman

Choosing between low-priced or American-made products, 39% of shoppers mostly value affordability, a feature associated with imports. Read the full story by Tanya Gazdik

Far-right activist Laura Loomer is asking the Supreme Court to revive her lawsuit against Meta Platforms, X, Procter & Gamble and others over the alleged "censorship" of her online speech. Read the full story by Wendy Davis

John Barron, John Baron, John Miller, Carolin Gallego, David Dennison, John T. Thornton, @barronjohn1946, Individual-1, Codename "Mogul," POTUS, Very Stable Genius, Legitimate Person, "I Alone" Fixer, Really Rich Guy, Like … Read the full story by Joe Mandese