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by Les Luchter
J&J cut its projection of 2025 tariff costs in half -- from the $400 million it had predicted in April to $200 million. Read the whole story
The new campaign, on the heels of Lactalis' $2.5 billion acquisition of Yoplait, is the company's latest play on corporate culture. Read the whole story
The Colonel logo has a sterner expression, "indicating KFC is serious about winning back the hearts (and stomachs) of its fans." Read the whole story
The truth: Tequila companies that use under 1% of additives don't have to disclose that fact. Read the whole story
As the retailer battles back from C-suite chaos, it hopes Ellie Kemper's comedic touch will win back bargain-hunting loyalists. Read the whole story
Picklesburgh, the four-time winner of "USA Today"'s "Best Specialty Food Festival," added the attraction to celebrate its 10th anniversary. Read the whole story
by Fern Siegel
Grey notes the singer's Southern roots in new campaign. Read the whole story
NetChoice is asking the 5th Circuit to preserve an injunction banning Mississippi from enforcing a law that would restrict minors' access to social media. Read the whole story
by Fern Siegel
Young & Laramore's campaign showcase's pickleball's athleticism. Read the whole story
When used in a strategic fashion, frequency is a way to build a relationship, but it needs to be modulated with careful timing. Read the whole story
