Ever feel like your career is heading into apocalyptic mode-even when things aren't actually that bad? Jessica McCarthy, CEO & Founder of Brand Energy, gets it. She believes there's often a gap between what we feel and what's really happening, especially in today's hyper-connected, always-on world. In this episode of Brand Insider: BTS, Jessica opens up to Lisa Singer about navigating the unknown. From nearly becoming a brain surgeon to leading bold marketing campaigns for major brands, her path has been anything but conventional-and she credits that unexpected journey for teaching her the value of perspective, grit, and showing up …

What makes someone want to go beyond just marketing a brand to actually building it from the inside out? For Jaime Keller, Brand Director of Bombay Sapphire at Bacardi, it all goes back to her roots as an athlete-she's competitive, driven, but most of all, a total team player. In this episode of Brand Insider: BTS, Jaime shares with Lisa Singer how starting out on the agency side gave her the big-picture perspective she needed, but it was her desire to go deeper-to truly shape a brand from the inside-that led her to where she is today. She also talks …

Have you ever felt like you had something real to offer, but weren't sure how to harness it or when it was okay to speak up? Melissa Sierra, the EVP of Media Integration at USIM, opens up about finding her voice and showing up with purpose-even when the path feels uncertain. In this episode of Brand Insider: BTS, Melissa talks with Lisa Singer about navigating imposter syndrome, the power of giving yourself grace, and the importance of making others feel seen and heard. She also shares her dreamer mentality, Virgo drive, and her childhood inspiration to pursue a career in …

Have you ever found yourself in a moment where everything just... clicks? Where life, family, and career all seem to align, even if only for a fleeting phase? That's exactly where Anne McGraw, CMO of Hattie B's Hot Chicken, finds herself right now. With a new role that lets her combine her love of food and restaurants with her passion for storytelling, and her daughters still at home-though just on the edge of flying the nest-Anne is holding onto every moment. In this episode of Brand Insider: BTS, Anne opens up with Lisa Singer about her "sliding doors" moment that …