Brands that treat creators as strategic partners, not just media channels, are poised to reap the rewards. ...

The southern diner staple worked with Chaco footwear to develop two different Waffle House-branded sandals. ...

As it recruits a Chief Back to School Officer, the chain leans on social media and kid-powered calm. ...

Brands have flocked to Reddit since its recent launch of AI ad features that feel native to the platform. Its ad revenue has grown three times faster than the wider social-media market, according to a n ...

Campaign features billboards and bus and trolley wraps across the country to launch Blueberry Lemonade flavor. ...

Supporters can make donations or become members with a variety of tier levels. ...

Six commercials received Emmy nominations for "Outstanding Commercial" this week including State Farm's "Batman Vs. Bateman," Disney's "The Boy & The Octopus," Uber One's "Brian Cox Goes To College," Apple's "Flock," Apple's "Heartstrings," and Nike's " ...

MLB Commissioner Rob Manfred told CNBC he plans to make a decision within a month - possibly splitting the package between two TV networks and/or streamers. The MLB news came a day after the MLB's All-St ...

A three-judge panel of the conservative 5th Circuit Court of Appeals on Thursday lifted a block on Mississippi's social media law, which requires social platforms to verify all users' ages, and prohibits minors from creating soci ...

Arnold's social campaign features an animated Franklin offering monetary advice. ...

The agency focuses on Gen Z and current culture. ...

That's according to a report from creative consultancy Revolt which found that firms that address environmental issues in meaningful ways generate higher pre-tax operating profits than companies that don't. ...

Hispanic talent remains significantly underrepresented, appearing in just 7% of top programs despite making up 20% of the U.S. population. ...

The strong performance led the Groupe to upgrade its growth outlook for the full year to "close to 5%" from the previous guidance of between 4% and 5% growth. ...

Prior to this appointment, Naugle was editor in chief of "People." ...

"The Guardian" has hired Nick Mokey as editor of The Filter US, a shopping guide that will appear in September. ...

Picklesburgh, the four-time winner of "USA Today"'s "Best Specialty Food Festival," added the attraction to celebrate its 10th anniversary. ...

The deal with Schneps Media also includes the Philly Sports Network. ...

Hyperlocal news provider Patch.com reaches 25 million unique visitors per month. ...

The truth: Tequila companies that use under 1% of additives don't have to disclose that fact. ...

"While the rule is couched in the language of consumer protection, at its core, it is a sweeping attempt to dictate how platforms design, organize, and deliver speech online," the Vanderbilt University think tank The Futu ...

The Colonel logo has a sterner expression, "indicating KFC is serious about winning back the hearts (and stomachs) of its fans." ...

In a new study from Mediaocean, 72% of media and marketing execs said they believe generative AI is "the most important consumer trend," followed by streaming and social media video platforms at 51%. ...